The global e-cigarette and vape market size was valued at USD 28.17 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 30.6% from 2023 to 2030. The public's growing understanding of e-cigarettes being safer than traditional cigarettes, particularly among younger people, is forecasted to fuel market expansion due to numerous studies conducted by medical institutions and associations. Additionally, it is anticipated that the manufacturers' wide range of customization options, including temperature control and nicotine dosages, will help the product demand. Additionally, growing e-cigarette technologies like pod systems and squonk mods have gained popularity and user adoption in recent years